info@edwinlim.ca
Hi, I’m Edwin
I’m a product designer who is problem-centric and dedicated to clarifying uncertainties. I identify automation strategies and define value throughout a product’s lifecycle.
I’ve crafted memorable experiences for AT&T, H&R Block, OneTrust, Philips and Visa, improving product engagement and earning customer experience awards.
Why work with me?
I prioritize user goals over tool- or device-first approaches. I focus on why product features are needed, not only on how they should be built. The customer’s tasks and duties are my primary consideration.
I appreciate the challenge of balancing user goals and business requirements. I evaluate features and tools based on their ability to deliver measurable value to customers and to drive organizational outcomes.
I’m an advocate for usability and trust. The ultimate reward is removing barriers for users, making work life easier.
More about me…I adapt
In winter, I’m an amateur holiday lighting expert. When it’s warm outside, I grow native plants for pollinators. I enjoy relaxing through meditation and breathwork. As a former medical illustrator, I continue to paint; being creative is in my bones.
My design work is subject to NDA confidentiality. Reach out to view case studies.