EDWIN LIM

Photo of Edwin Lim

Hi, I’m an experienced designer with an unwavering focus on end-to-end, human-centred solutions. With constantly emerging technologies, I adapt to change with optimism and curiosity. I also consume way too much dystopian fiction.

I’m currently a principal UX designer at OneTrust. My role requires me to be a proactive problem solver to ensure products are consistent, easy to navigate, and accessible to many. I thrive within a collaborative cross-functional team and enjoy understanding human behaviour as much as implementing a well-documented design system.

Previously, I’ve reduced complexity for B2B and B2C SaaS products and enhanced digital experiences for AT&T, Blue Shield of California, H&R Block, Shaw Communications, Tugboat Logic, the University of Calgary and Visa. My work has improved product engagement and won customer service awards.

Expertise
  • Design leadership and advocacy
  • Design systems and style guides
  • Personas and journey mapping
  • Prototyping and user testing
  • Usability and accessibility
Industries
  • Education
  • Privacy and security
  • Retail and commerce
  • Tax preparation
  • Telecommunications