Edwin Lim

Hi, I’m Edwin

I’m a product designer dedicated to creating intuitive, easy-to-navigate experiences. I’m an advocate for enhancing productivity, usability and earning brand trust.

Why work with me?

I prioritize a problem-centric over a solution-first approach. I focus on why product features are needed, not just whether we built them right.

I balance user goals with business outcomes. I assess tools and features by their measurable value for customers, always considering impact and return on investment.

I clarify uncertainties, improve UI consistency, remove friction points before they compound, and identify AI automation strategies to reduce time-consuming tasks.

Who have I worked with?

I’ve crafted memorable experiences for adidas, AT&T, Blue Shield of California, H&R Block, OneTrust, Philips, and Visa, improving product engagement and earning customer experience awards.