Hi there, I’m Edwin

I’m a full-stack UX designer based in Alberta, Canada.

I deliver end-to-end human-centred solutions that include UX strategy, research, interaction design, prototyping and handoff documentation. With every project, I ensure that solutions are consistent, easy to navigate, and accessible to many.

What I do best

Understand users

I’m fascinated by human behaviour and culture. I even attended psychology and anthropology courses for fun. I aim to uncover the root causes of pain points and identify what users want.

Bridge goals

I appreciate the challenge of balancing user goals and business requirements. I use my active listening and risk analysis skills to synthesize solutions for end users and business stakeholders.

Refine solutions

I’m passionate about improving an experience, turning it from viable to usable and loveable. The ultimate reward is removing barriers and discovering an easier path for users’ daily tasks.